Practice

Creative Direction

Image systems built end-to-end across casting, styling, frame, and final narrative emphasis.

Direction from the first reference through to the final selects. The point is a coherent system, not a set of individually strong frames.

Casting, styling, set, hair and edit are treated as one decision made in several places.

Includes

  • Concept and reference development

  • Casting and styling direction

  • Set and frame direction

  • Edit and final selects

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